The incredible durability of the Rolling Stones

The Rolling Stones are an English rock band that existed for a long time on any scale, with a trajectory of more than five periods of ten years. The group has found More »

The RFK Rolling Stones Stadium in Washington DC July 4, 1972

I grew up in the 1960s a big fan of the Rolling Stones. My godmother’s daughter (is this what makes me my granddaughter?) I was the president of the United States of More »

Rolling Stones Music – A Brief History

The Rolling Stones is one of the most popular rock bands in history. They are an English rock band, which was released in April 1962. It was founded by Brian Jones (guitar More »

The origins and scope of the Rolling Stones’ music

The Rolling Stones have been like many other British artists of the 1960s, as they were heavily influenced by rock ‘n’ roll and R & B. They were at the forefront of More »

Musicians and amateurs to take control of surveillance

I am not much in the exaggeration of the show business, but I believe Sunday by November 3 will be remembered years from now as the day of broadcast and cadres of More »

The magic of rolling stones

Unlike many other groups that had begun in the early sixties, the Rolling Stones is still strong. In fact, because the band has been around for so long, many members of the More »

Legendary Band – The Rolling Stones

It could just be another band in the history of rock and roll that reached the heights of popularity that the Rolling Stones have enjoyed throughout their careers. The main difference, however, More »

Magnificent Christmas Jazz Blues

Christmas is a time of great fun and sharing for lovers. The sound of festive music echoed everywhere. In fact there is no better way to add to the festive atmosphere that More »

A Guide for marriage player Home

String Quartet disasters and how to avoid them: A Guide for marriage player Home These concerts disasters occurred worldwide. Well, except you, because you have played only marriages since last Tuesday. string More »

Ten Little Known Facts about Number Ones artists

Browse last volume of the history of numbers poster Ones, I discovered a small collection of musical trivia. I even found two pieces of trivia not know about the Beatles. First, the More »

 

Monthly Archives: August 2017

The Legacy of Powell-Peralta Lives on in Today’s Skateboarding Marketing

The sport of skateboarding has matured and evolved greatly over the years, but the legends and stories of its early days are still as vital as ever. While few of today’s skateboarders will personally remember the glory days of the Powell-Peralta “Bones Brigade” team, those seminal videos and professionals remain extremely influential. The marketing that Powell-Peralta used to establish its team of talented personalities as a force to be reckoned with lives on in many a modern campaign, as well.

A Different, Unrulier Take on Skateboarding for the 1980s

The first skateboarders were surfers looking for ways to enjoy a similar feeling when the waves were not ready to oblige them. While skateboarding started out as a fairly scruffy sport in the 1970s, it quickly took on a more polished veneer.

As skateboarding parks went up throughout southern California toward the middle of the decade, buttoned-up corporate sponsors flooded them with prize money and other support. In a few short years, what had begun as a relatively gritty, informal undertaking turned into something else entirely.

George Powell and Stacy Peralta saw a way of better connecting with the true spirit of the sport and its most devoted fans, in the process. In an approach reminiscent of today’s “influencer marketing,” they sought to build corporate credibility on the back of a determined emphasis on the personalities of skateboarding’s most authentic and instinctive professional practitioners.

The Bones Brigade Breaks Through

In addition to assembling a team full of now-legendary names like Tony Hawk, Rodney Mullen, Lance Mountain, and Steve Caballero, Powell-Peralta made sure that the company’s marketing suited the group’s collective personality. Posters like the iconic one featuring boxer Greg Peralta have since become part of skateboarding history, capturing in singular images the spirit of the time for the ages.

While it was partner Stacy Peralta who most often took to the spotlight in terms of spreading the gospel of the Bones Brigade far and wide, the role played by co-founder George Powell should never be neglected. Already an accomplished businessman by the time he joined forces with former professional surfer skateboarder Peralta, Powell brought a perceptive, hard-nosed sense of judgment to the team that carried it through some difficult early times.

A history of punk music

punk music

The first wave of punk was to move away from the demand and the rock seed of the punkies of 1970 tried to dismantle the small acts that are celebrated today as the pre-eminent rock and roll. The rock no longer represented the left field, for the rebels, for the counterculture. Naked and pure is the way they wanted it, unlike the higher musical effects and the emphasis on musical virtuosity that had become a staple of rock and roll. In December 1976, the English fanzine Patillas published an article containing an illustration detailing how to play three chords and the instruction: “Now, form a group.” Some original English punk characters have rejected not only their contemporaries but also their predecessors, including Elvis, The Beatles and The Rolling Stones. Many on the scene achieved nostalgic, nihilistic feelings development turned into an economic recession, unemployment and disillusionment in the late 1970s in Britain.